Having a long history of UX/UI experience enables me to see digital marketing in a fourth dimension. Using a culmination of research data, design, animation and non-linear storytelling to create unique interfaces which help engage users in emotional ways. Combining the different facets of my skillsets enables me to better understand the user experience, so I can design and prototype for the overall big picture of an experience.
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The Gilenya site was not just a website to help inform Multiple Sclerosis sufferers, it was a social support group giving hope and inspiration by utilizing real life customer stories. The site was a hub for the multi award winning “HEY-MS” campaign.
A closer look at the award winning Gilenya.com user interface
Promoting the idea of fighting cravings, our Slim-Fast website utilized motion, video and great design aesthetics to reinforce the customer benefit.
The Ikea Share Space was a Pinterest-like website, designed and created with the Idea of incorporating an online social space. Current or potential customers could look for inspiration or influence others with the endless design choices Ikea has to offer.
Bank of America’s Mobile mascot challenges you to complete tasks and win prizes in order to incentivize customers to use and learn the Bank of America app.
The Open More Doors touch screen prototype grabbed the attention of users by introducing them to a life sized associates who introduced customers to the expertise and profiles of real bank associates.
An enormous amount of resources aren’t needed for a client pitch or big budget project, and memorable idea’s can emerge from anywhere. The fun part of my job is the challenge of finding the “hook” that will grab someones attention and back it up with the data that shows why someone would remember or interact with a piece. I push my team of Art Directors and Copywriters to incorporate a cleverness into each piece of work they do. The type of things that make clients appreciate thoughtfulness within the work, and help improve customer recall.
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Our Store Promise series feature individual lines of business and bring to life intimate moments in order to highlight the benefits bank of america has to offer it’s customers.
When Bank of America faced feedback from it’s customers that it was difficult to understand their Preferred Rewards program, our team was tasked to conceive a spot which helped add some clarity. Originally designed as a split screen image comparison, the idea was proposed to shoot different elements coming to life. This helped clearly portray the idea of how the program gives you more rewards the more you bank with our clients.
When a new way to share money between friends was incorporated into the banking system, Bank of America tasks us with a promotional spot for their financial centers. From concept to final cut we produced this beautiful spot, which highlighted the key benefits and solutions.
This inspirational spot for #ThisIsBroadway and the Tony Awards was created using only social media posts supplied by the people of broadway. Relevant images were used to help portray the script and provoke emotion about the upcoming show.
Taking the future of banking to experimental phases our team of creative, technology, and digital experts brought to life real world prototypes. This gave our clients the ability to experience ideas hands-on before investing in them.
Envisioning what lies ahead for future of Bank of America’s Retail spaces our team was challenged with prototyping multiple store types to be targeted for certain demographic areas. By integrating interactive technologies and fully experiential features we turned a financial center into a next level destination.
A simple branded data visualization geared towards supporting Merrill Edge brand awareness and keeping products and services top of mind.
When BP Sponsored the USA olympic team in 2012 we brought to life a 360 series showcasing how BP was supporting 9 different athletes. Within this series we created multiple preroll spots which highlight each of their stories. This is the “United” spot which brought them all together. The prerolls were so successful a special broadcast edit was created and aired during the Super Bowl that year.
Our GE Capital testimonial series did an amazing job of highlighting GE’s commitment the company’s it invests in. Utilizing real world customers and their stories we gave specific examples of GE’s unique ability to support and grow a companies value.
Whether it be teaser OG images, #instagrams or motivational Facebook post's I am able to use my broad range of skill sets like photography, typography, composite retouching or just general poster design to create fun, intriguing, eye grabbing content that draws users to click through or share.
Motion design is much more than moving pixels. It’s both linear and non-linear storytelling through any digital means necessary. Whether a passive environment or interactive experience, good motion design is what brings everything to life and creates true immersion.
A look back at some of the motion design of days past
During the 2012 olympics BP created a 360 series to help showcase the athletes they were sponsoring. In every spot we utilized the BP logo to create a metaphor between the athletes movement and BP’s support. This was beautifully choreographed with high speed footage, custom tailored music and motion graphics.
When Bank of America launched a new online resource to shop for a car, and apply at the same time, we were tasked with a creating a spot that quickly grabbed the attention of potential car buyers. After selling in the idea of utilizing the brand illustration library, we wanted to bring it to life through animation in a new way. Transforming the approved library in 3D space without breaking guidelines was a challenge, but substantially breathed new life into the designs and made for a fun, memorable spot.
A promotion for Roundabout theatre utilizing subject transitions. This spot was created for an online promotion, meant to entice broadway enthusiasts to become part of the Roundabout Story Wall.
Using a combination of carefully choreographed green screen footage, countless tracking points, and simple vector graphics, we created this spot showcasing the benefits and capabilities of the Time Warner Cable’s Signature Home.
Using an eye catching and unique display device, Bank of America tasked us with showcasing their cash rewards card. Using the “Hologram” display, and a combination of 2D and 3D animation, we created the illusion that the bank card was floating within the case while highlighting the new benefit of cash back at wholesale clubs.
Using brand colors and shapes, this Thomson Reuters promotion made a connection with the relevant audience when is was displayed throughout the US Open Tennis tournament.
Our manifesto video for a Blackrock new business pitch envisions a perspective of investment in the new financial landscape.
